Deals don't die. They go quiet.
Your rep has a great first call with a 40-seat law firm. Then a server goes down, a client escalates, and two weeks later nobody has followed up. The prospect signs with the MSP that kept calling. It isn't a skill problem. It's a system problem, and a sticky note can't fix it.
Four kinds of steps. One rhythm.
Mix the touches that work for your market, and Gabriel handles the timing.
Call
Opens the call workspace with the call script and voicemail script you chose for this step.
Opens your template as a ready-to-send draft with merge fields and the rep's signature filled in.
Gives the rep your instructions, like "connect with a short note." They do it on LinkedIn, add a note, and mark it done.
Task
Anything else: drop off a flyer, research the company, send a handwritten note. It's on the list until it's done.
Working days, not calendar days
Waits count Monday through Friday and skip the holidays you set, so step three never lands on Thanksgiving.
Scripts and templates per step
Each call step carries its own call and voicemail script, and each email step its own template.
Locked once it's running
Steps lock when the first person enrolls. Duplicate to make a new version, so nobody's journey changes mid-stream.
A three-week cadence for new managed services agreements
Here's the kind of cadence MSPs build in Gabriel in a few minutes, starting from the built-in MSP email templates.
Day 1 · Email
Cold outreach: cybersecurity risk template
Day 1 · Call
Opening script + voicemail script
Day 3 · LinkedIn
Connect with a short note
Day 5 · Call
Second attempt, gatekeeper-ready script
Day 8 · Email
Short follow-up with a relevant case
Day 12 · Call
Final call + voicemail
Day 15 · Email
Polite close-the-loop note
Illustrative example. Gabriel doesn't ship pre-built cadences; you build yours from your own templates and scripts.
The right people, to the right rep
Get prospects into a cadence in seconds, without stepping on anyone's toes.
Enroll from anywhere
Add someone from their lead or contact record, select a batch from the Leads or Contacts grid, or let an automation enroll them when a rule fires.
Guardrails built in
People marked do-not-contact are refused, and nobody gets enrolled in the same cadence twice. Automations never re-enroll someone who already left.
Fair, automatic assignment
Each cadence belongs to a team. A manager's enrollments are spread round-robin across the reps, and when someone steps out, Gabriel offers to redistribute their work.
One list. Every touch due today.
The queue opens in its own window next to your inbox and shows every call, email, LinkedIn touch, and task that's ready, oldest first. Reps see what's due, done, overdue, and on hold at a glance.
- Filter by step type or search for a name
- Hold a step with a reason and a date, then pick it back up
- A callback or a gatekeeper's "best time" holds the step automatically
- Refreshes every minute, so new work just shows up
Email, the human way
Email steps open as a draft with merge fields and the rep's signature filled in. The rep reviews it, makes it personal, and sends it from their own Microsoft 365 or Gmail mailbox. Replies come back to a real inbox, not a no-reply address.
- Do-not-contact, do-not-email, unsubscribes, and hard bounces are blocked, and consent is re-checked when the rep hits send.
- Links are click-tracked for 90 days, so you know who's actually interested.
- Nothing goes out automatically, so a bad merge field never reaches 200 prospects.
Stops when it should
Nothing kills a deal faster than a "just following up" email the day after they said yes.
Ends automatically when
- A meeting is booked, from a call or through a booking link (on by default, per cadence)
- A lead is converted
- Someone is marked do not contact, which ends every cadence they're in
- They finish the last step
Every exit has a reason
So your metrics tell you why people left, not just that they did.
See what's working, fix what isn't
Managers get a people view for bulk changes and a metrics view that shows which steps earn meetings.
The headline numbers
Enrolled, in flight, finished all steps, and meetings booked as a percentage of everyone enrolled.
How people left
See how many left because they booked, weren't interested, weren't a fit, or simply ran out of steps.
Step by step
For every step: how many people it reached, how many were completed, the connect or click rate, and the meetings it produced.
Need to rebalance? Pause, resume, reassign, skip a step, or remove up to 200 people at once. Skips and reassignments are manager-only, so the cadence you designed is the cadence that runs.
Cadence questions, answered
Does Gabriel send cadence emails automatically?
No, and that's deliberate. Each email opens as a draft for the rep to review, tweak, and send from their own Microsoft 365 or Gmail mailbox. Your prospects get real emails from a real person, and your domain's reputation stays clean.
What happens when a prospect replies?
The reply lands in the rep's own inbox and on the contact's timeline. The rep ends the cadence with the right outcome, such as interested or not a fit. Automatic reply detection is planned but isn't available yet.
Does it automate LinkedIn?
No. LinkedIn steps tell the rep what to do and track that it happened, while the rep does it themselves. That keeps your team's LinkedIn accounts safe and the messages personal.
Can I change a cadence after people are enrolled?
Steps lock once anyone is enrolled, so a running cadence never changes under someone's feet. Duplicate it to make a new version, then retire the old one when it's finished.
Do you track email opens?
No. Open tracking has become unreliable because many email apps load images automatically. Gabriel tracks link clicks instead, which actually signal interest.
Are there ready-made cadences?
Not yet. You build your own in a few minutes from your templates and scripts, starting from 15 MSP email templates, including cybersecurity outreach and QBR invites.