Why Gabriel

A CRM built by people whoactually sell for a living

Most CRMs are built by software companies for software companies. Gabriel is different — it was built by a sales veteran who was tired of tools that got in the way.

The Difference

Why small businesses choose Gabriel

We're not trying to be everything to everyone. We're building the best CRM for small businesses and MSPs — period.

Built by Someone Who Gets It

Gabriel was built by a former MSP owner with 15+ years in the industry. We understand QBRs, technology roadmaps, and the MSP sales cycle because we've lived it.

Designed for Small Teams

No bloated feature sets or enterprise-only pricing. Gabriel gives you exactly what you need to sell more — without the overhead of tools built for Fortune 500 companies.

AI That Actually Helps

Gabriel's AI writes follow-up emails, scores your leads, and suggests your next best action. It's like having a sales assistant that never takes a day off.

Set Up in Minutes, Not Months

Import your contacts, connect your email, and start selling. No consultants, no training sessions, no six-month implementation timelines.

Built for MSPs

The CRM that speaks your language

Gabriel was built by an MSP veteran who understands your sales process. From cybersecurity assessments to QBRs, we know how MSPs sell.

PSA Integration

Connect to Autotask and ConnectWise. Sync contacts, companies, and opportunities without double entry.

Cybersecurity Assessments

Track security assessment opportunities. Attach findings, schedule reviews, and close security deals faster.

QBR Management

Organize Quarterly Business Reviews with templates, automated scheduling, and follow-up tracking.

Technology Roadmaps

Build and present technology roadmaps that turn reviews into revenue opportunities.

Managed Services Proposals

Generate professional proposals with pricing, scope, and terms. Track from draft to signature.

“I spent years selling managed services and cybersecurity. Every CRM I tried was built for generic sales teams. They didn't understand QBRs, technology roadmaps, or the MSP sales cycle. So I built one that does.”

Sean Fullerton

Founder, Gabriel CRM

15+ years in MSPFormer MSP ownerAutotask expert