HubSpot alternative
Gabriel vs HubSpot
Sequences and workflows without paying for Sales Hub Professional.
No credit card required.See pricing →
Gabriel
Gabriel is an all-in-one sales CRM with one plan. Cadences, automations, lead scoring, booking pages and browser calling are included at $249 a month for up to 5 users, plus $35 for each extra user.
HubSpot
HubSpot offers free CRM tools for startups and small businesses, and sells Sales Hub per seat in Starter, Professional and Enterprise plans. It's part of a wider platform with marketing, service and content products and a large integration ecosystem.
Everything Gabriel includes, and what it costs at HubSpot
Gabriel puts every feature below on one plan for $249 a month for up to 5 users. Here's where HubSpot puts the same features.
| Feature | Gabriel | HubSpot |
|---|---|---|
| Multiple pipelinesCustom stages, win probabilities, weighted totals | Included | Higher planStarter: 2 pipelines; Professional: unlimited |
| Lead scoring0–100 score plus ICP fit | Included | Higher planProfessional ($100/seat) |
| Lead routingRound-robin owner assignment | Included | — |
| Workflow automationVisual builder with waits and yes/no decisions | Included | Higher planProfessional ($100/seat), up to 300 workflows |
| Sequences / cadencesCall, email, LinkedIn and task steps, worked from one queue | Included | Higher planProfessional ($100/seat) |
| Two-way email syncMicrosoft 365 or Google Workspace | Included | On every plan |
| Email to a listFrom your verified domain, with click counts | Included | — |
| Booking pagesPersonal pages, meeting types, round-robin pools | Included | Free tools |
| Web formsEmbed on your site; spam filtering; submissions become leads | Included | — |
| Pages: landing page builderSection designer, 8 templates, AI drafts, forms and booking on the page | Included | — |
| Landing pages on your own domainCustom subdomains such as go.yourcompany.com, up to 3 | Included | — |
| Tracking pixels and lead attributionGA4, GTM, Meta, LinkedIn, Google Ads; UTM first and latest touch | Included | — |
| Built-in callingBrowser calling through your Twilio account (Twilio bills usage) | Included | 500 minutes on Starter, 3,000 on Professional |
| Call recordingOptional, with consent settings | Included | — |
| Call transcriptionOn the record's timeline | Included | Higher planProfessional ($100/seat) |
| PSA integrationImport, push and auto-sync; works with Autotask | Included | — |
| Single sign-onMicrosoft 365 or Google Workspace | Included | — |
| AI writing and Build with AIOn your own OpenAI or Anthropic key | Included | Uses HubSpot Credits |
| Plan you need for all of this | The one plan | Sales Hub Professional ($100/seat) + $1,500 one-time onboarding |
| 5 users, per month | $249 | $500 + $1,500 onboarding |
| 10 users, per month | $424 | $1,000 + $1,500 onboarding |
HubSpot's Starter plan is $15/seat, but sequences, workflows, lead scoring and call transcription start at Professional, which also carries a required $1,500 onboarding fee.
Prices billed monthly. “—” means HubSpot's pricing page didn't confirm it when we checked, so we don't show it.
Sources: HubSpot Sales Hub pricing guide (updated Sep 9, 2026). Checked Oct 22, 2026. Prices exclude tax and change often. Gabriel figures from gabrielcrm.com/pricing.
What you'd pay at 5 and 10 users
HubSpot Sales Hub Professional ($100/seat billed monthly, $90 billed annually, plus $1,500 one-time onboarding) is where sequences and workflows begin. Starter is $15/seat monthly ($9 annually) without them.
| Feature | Gabriel | HubSpot |
|---|---|---|
| 5 users, billed monthly | $249 | $500 + $1,500 onboarding (Professional) |
| 10 users, billed monthly | $424 | $1,000 + $1,500 onboarding (Professional) |
| 5 users, billed annually (per month) | No annual plan | $450 + $1,500 onboarding (Professional) |
| 5 users on Starter, billed monthly | $249 | $75 (no sequences or workflows) |
HubSpot's free tools and Starter plan cost less than Gabriel. Sequences and workflows start at Professional.
Sources: HubSpot Sales Hub pricing guide (updated Sep 9, 2026). Checked Oct 22, 2026. Prices exclude tax and change often. Gabriel figures from gabrielcrm.com/pricing.
Why teams choose Gabriel
Sequences and workflows on day one
Cadences, automations and lead scoring are on Gabriel's one plan. You don't need a Professional seat for each rep.
Calling without minute buckets
Gabriel's browser calling runs on your own Twilio account, so you pay Twilio's rates for what you use, with recording and transcription included.
One price for the team
5 users on Gabriel are $249 a month. 5 users on Sales Hub Professional are $500 a month plus onboarding.
Billed separately by those providers, if you use them: your Twilio calling charges, your AI provider usage, and your Seamless.ai credits.
Moving from HubSpot to Gabriel
No one-click migration, just four steps you can do yourself during the free trial.
- 1
Export from HubSpot
Export your companies, contacts, leads and deals from HubSpot to CSV files.
- 2
Import into Gabriel
Import each CSV into Gabriel: companies, contacts, leads and deals (up to 10 MB per file).
- 3
Connect email and calendar
Each user connects Microsoft 365 or Google Workspace, so email and meetings land on the right records.
- 4
Turn on your first automation
Route new leads, create follow-up tasks or enroll leads in a cadence, then test it on one record.
Gabriel vs HubSpot: questions
Is HubSpot's free CRM enough instead?
For basic contact and deal tracking, it may be. Sequences and workflows in Sales Hub start at Professional, at $100 per seat billed monthly. Gabriel includes cadences and automations on its one plan.
How much does HubSpot Sales Hub Professional cost for 5 users?
Per HubSpot's pricing guide (updated Sep 9, 2026): $100 per seat billed monthly, or $90 billed annually, plus a $1,500 one-time onboarding fee. That's $500 a month for 5 users on monthly billing.
How do I move from HubSpot to Gabriel?
Export your companies, contacts, leads and deals from HubSpot to CSV, then import each file into Gabriel (CSV, up to 10 MB per file). Connect your Microsoft 365 or Google Workspace email and calendar, and turn on your first automation. There's no one-click migration, but most of the work is the CSV export you'd do for any move.
Does Gabriel have a mobile app or SMS?
Not today. Gabriel runs in your browser, and it doesn't send text messages. Calls, cadences, email and your pipeline all work from any computer.
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See if Gabriel fits your team in 14 days.
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