Salesforce alternative
Gabriel vs Salesforce
Salesforce Starter is a starting point. Gabriel is the whole kit, on one monthly plan.
No credit card required.See pricing →
Gabriel
Gabriel is an all-in-one sales CRM for small and midsize teams. A browser dialer with recording, cadences, automations, booking pages and the PSA integration are on one plan at $249 a month for up to 5 users, billed monthly.
Salesforce
Salesforce positions Starter Suite as a small business CRM with AI agents. Starter covers lead, account, contact and opportunity management, built-in sales flows and lead routing, email sync and email marketing. Pro Suite and the Sales Cloud editions add more, such as quoting and forecasting, up to enterprise scale.
Everything Gabriel includes, and what it costs at Salesforce
Gabriel puts every feature below on one plan for $249 a month for up to 5 users. Here's where Salesforce puts the same features.
| Feature | Gabriel | Salesforce |
|---|---|---|
| Multiple pipelinesCustom stages, win probabilities, weighted totals | Included | — |
| Lead scoring0–100 score plus ICP fit | Included | — |
| Lead routingRound-robin owner assignment | Included | Starter Suite ($25/user) |
| Workflow automationVisual builder with waits and yes/no decisions | Included | Built-in sales flows, Starter Suite |
| Sequences / cadencesCall, email, LinkedIn and task steps, worked from one queue | Included | — |
| Two-way email syncMicrosoft 365 or Google Workspace | Included | Starter Suite |
| Email to a listFrom your verified domain, with click counts | Included | Email marketing, Starter Suite |
| Booking pagesPersonal pages, meeting types, round-robin pools | Included | — |
| Web formsEmbed on your site; spam filtering; submissions become leads | Included | — |
| Pages: landing page builderSection designer, 8 templates, AI drafts, forms and booking on the page | Included | — |
| Landing pages on your own domainCustom subdomains such as go.yourcompany.com, up to 3 | Included | — |
| Tracking pixels and lead attributionGA4, GTM, Meta, LinkedIn, Google Ads; UTM first and latest touch | Included | — |
| Built-in callingBrowser calling through your Twilio account (Twilio bills usage) | Included | — |
| Call recordingOptional, with consent settings | Included | — |
| Call transcriptionOn the record's timeline | Included | — |
| PSA integrationImport, push and auto-sync; works with Autotask | Included | — |
| Single sign-onMicrosoft 365 or Google Workspace | Included | — |
| AI writing and Build with AIOn your own OpenAI or Anthropic key | Included | — |
| Plan you need for all of this | The one plan | Starter Suite ($25/user), for the features we verified |
| 5 users, per month | $249 | $125 |
| 10 users, per month | $424 | $250 |
We only list what Salesforce's pricing page shows for Starter Suite. Quoting and forecasting move to Pro Suite at $100/user billed annually, and most Salesforce products are on annual contracts.
Prices billed monthly. “—” means Salesforce's pricing page didn't confirm it when we checked, so we don't show it.
Sources: Salesforce pricing. Checked Oct 22, 2026. Prices exclude tax and change often. Gabriel figures from gabrielcrm.com/pricing.
What you'd pay at 5 and 10 users
Starter Suite is $25/user/month, billed monthly or annually. Pro Suite is $100/user/month billed annually. Sales Cloud editions run from $195 to $550/user/month billed annually.
| Feature | Gabriel | Salesforce |
|---|---|---|
| 5 users, per month | $249 | $125 (Starter Suite) |
| 10 users, per month | $424 | $250 (Starter Suite) |
| 5 users, per month | $249 | $500, billed annually (Pro Suite) |
| 10 users, per month | $424 | $1,000, billed annually (Pro Suite) |
Salesforce Starter Suite has a lower price per seat than Gabriel. Compare what each plan includes for the way your team sells.
Sources: Salesforce pricing. Checked Oct 22, 2026. Prices exclude tax and change often. Gabriel figures from gabrielcrm.com/pricing.
Why teams choose Gabriel
The whole kit on one plan
Browser calling with recording, cadences with a call queue, booking pages and the PSA integration are all included. No suite or edition to choose.
Monthly, no annual contract
Gabriel is billed monthly. Cancel anytime, and your subscription stays active to the end of the month you've paid for.
Set it up yourself
Start a trial, connect Microsoft 365 or Google, import a CSV and turn on an automation. Every integration is self-serve, including in the trial.
Billed separately by those providers, if you use them: your Twilio calling charges, your AI provider usage, and your Seamless.ai credits.
Moving from Salesforce to Gabriel
No one-click migration, just four steps you can do yourself during the free trial.
- 1
Export from Salesforce
Export your companies, contacts, leads and deals from Salesforce to CSV files.
- 2
Import into Gabriel
Import each CSV into Gabriel: companies, contacts, leads and deals (up to 10 MB per file).
- 3
Connect email and calendar
Each user connects Microsoft 365 or Google Workspace, so email and meetings land on the right records.
- 4
Turn on your first automation
Route new leads, create follow-up tasks or enroll leads in a cadence, then test it on one record.
Gabriel vs Salesforce: questions
Is Salesforce Starter cheaper than Gabriel?
Per seat, yes. Starter Suite is $25 per user per month, so 5 users are $125. Gabriel is $249 for up to 5 users, with calling, cadences, booking pages and the PSA integration included.
Do I need an annual contract with Gabriel?
No. Gabriel is billed monthly only. Salesforce's FAQ says most of its products are sold on annual contracts; Starter Suite can be billed monthly or annually.
How do I move from Salesforce to Gabriel?
Export your companies, contacts, leads and deals from Salesforce to CSV, then import each file into Gabriel (CSV, up to 10 MB per file). Connect your Microsoft 365 or Google Workspace email and calendar, and turn on your first automation. There's no one-click migration, but most of the work is the CSV export you'd do for any move.
Does Gabriel have a mobile app or SMS?
Not today. Gabriel runs in your browser, and it doesn't send text messages. Calls, cadences, email and your pipeline all work from any computer.
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All features
Everything on one plan
Pricing
$249/mo for up to 5 users, every feature
All comparisons
Gabriel vs 9 CRMs, side by side
See if Gabriel fits your team in 14 days.
Every feature, every integration, no credit card. If it isn't right for you, walk away.
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